Brad and I have been doing some research on sugar cravings, and we are pretty confident that this is really a food addiction. From what we are finding in the research sugar cravings mimick the responses drug addicts have.
You could say that people are addicted to sugar, plain and simple. Very similar things are happening in the brain when people 'crave' sugar and when addicts need their drug fix.
Incidentally Brad is just finishing up a book on how to break this cycle of sugar addiction.
John
